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Demographic Opportunities
High Impact Setting |
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| If you want increase awareness in a demographically diverse urban community that boasts a median household income of over $40,000, identifying with mainstream programs like "The Urban Roundtable," or sponsoring such family-oriented activities like, Inglewood's Special Event Teleivsion, will target a prime-response urban audience of youths and adults, who have more disposible income than their suburban counterparts! |  |
Targeting Urban Consumers |
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The fifteen socially unique cities that make up the South Bay Area is a demographic gold-mine for brands names looking to reach both youths and adults. It is now documented that inner-city communities have a higher propensity of 3-generation homes, which provides a wider range of product buying consumers. Inner cities also have a quicker response to trends and lifestyle-enhancing buying habits. |
Urban Diversity |
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| While most brands focus on upscale communities, studies now show that African-Americans and Latinos-- who combine for over 60% of the South Bay's inner-city population--spend on average 20 percent more than any other consumer on clothing, home furnishings, televisions and VCRs. They also live a more diverse workforce setting, offering a wider variety of product choices and responses.
The Urban Roundtable and Inglewood's Special Events Television, will offer flexible platforms which will provide expanded awareness among a highly under-severed urban consumer with untapped purchasing power. The timely dynamics of celebrities and location will offer priceless exposure among those who have demonstrated greater brand loyalty than any other segment the population. |
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| For additional information, please contact: |
| South Bay Peforming Arts Initiative 239 East Manchester Boulevard, Suites #209 Inglewood, California 90301 |
| Phone: (310) 672-2742, (310) 670-3064 Fax: (310) 672-2765 Email: anyone@sbfestivals.org |